Post by account_disabled on Dec 2, 2023 8:37:30 GMT
Nowadays, you may see many online businesses in the media. There are both old brands and new ones emerging to compete in the market. Of course, not every business will be able to generate sales to meet their goals or be able to beat their competitors in the competition field. But there are other factors that businesses should understand before marketing, such as upcoming trends. Tools or technology for marketing and consumption behavior of target groups The successful strategies of each brand cannot be duplicated and will produce the same results. Therefore, the author will recommend basic marketing guidelines to pave the way to effectively reach your goals. Including the ability to actually measure results The marketing plan that we are going to understand today is called the RACE Model .
If you are someone who is interested in Digital Marketing to understand consumer Phone Number List behavior. Trend changes and principles of marketing planning. STEPS Academy has an online marketing course called Digital Marketing Strategy so that you can create valuable opportunities and gain a handicap in overcoming competitors. It's not just about running a business to survive. But it increases efficiency in driving the business to grow strongly. Read more at: What is the RACE Model? RACE Medel is a type of marketing strategy. This is a business idea that can be applied to both digital marketing. and offline marketing Including integrated marketing (Omnichanel) for use in reaching and communicating with target groups at every step. The RACE Model comes from the word Reach means reaching a broad target audience. To create brand awareness (Brand Awareness) Act is the stage where the brand wants the target audience to interact or take some action with the brand.
Convert is when customers come to buy products and services. or that old customers come back to purchase products with us again. Engage is maintaining relationships with old customers. To create repeat purchases and build brand loyalty The picture below is an example of the RACE model. It is a Funnel Marketing style, allowing marketers to devise strategies that are appropriate for target groups at every level. Example picture of RACE Model marketing plan Why should businesses use the RACE Model? No matter what industry business Both online and offline, this business model can be used effectively. See the overall picture clearly at every level. and can actually measure results The advantages of using the RACE Model are as follows: Can be used to communicate to target groups at every stage of marketing. From the beginning, from the process of approaching the target group, buying and selling, repeat purchases, and building brand loyalty.
If you are someone who is interested in Digital Marketing to understand consumer Phone Number List behavior. Trend changes and principles of marketing planning. STEPS Academy has an online marketing course called Digital Marketing Strategy so that you can create valuable opportunities and gain a handicap in overcoming competitors. It's not just about running a business to survive. But it increases efficiency in driving the business to grow strongly. Read more at: What is the RACE Model? RACE Medel is a type of marketing strategy. This is a business idea that can be applied to both digital marketing. and offline marketing Including integrated marketing (Omnichanel) for use in reaching and communicating with target groups at every step. The RACE Model comes from the word Reach means reaching a broad target audience. To create brand awareness (Brand Awareness) Act is the stage where the brand wants the target audience to interact or take some action with the brand.
Convert is when customers come to buy products and services. or that old customers come back to purchase products with us again. Engage is maintaining relationships with old customers. To create repeat purchases and build brand loyalty The picture below is an example of the RACE model. It is a Funnel Marketing style, allowing marketers to devise strategies that are appropriate for target groups at every level. Example picture of RACE Model marketing plan Why should businesses use the RACE Model? No matter what industry business Both online and offline, this business model can be used effectively. See the overall picture clearly at every level. and can actually measure results The advantages of using the RACE Model are as follows: Can be used to communicate to target groups at every stage of marketing. From the beginning, from the process of approaching the target group, buying and selling, repeat purchases, and building brand loyalty.