Post by account_disabled on Dec 26, 2023 5:35:29 GMT
The professional version of Facebook is increasingly present in the 2.0 sphere. Facebook at work / FB@work is reportedly being tested by various Facebook partners and could be launched as early as January 2015. On the program, chat features (like Yammer), professional networking (like LinkedIn, collaborative work (like Google Drive or Microsoft Office). A priori, Facebook personal and Facebook pro would be independent. It is not a surprise. I've been announcing it in my conferences or in articles for about 2 years. When Facebook grew, the target was simple and obvious: Google. We had to position ourselves as an option against Google to try to recover a share of the enormous online advertising pie.
Objective achieved, Facebook's turnover is several billion dollars and Google launched GooglePlus to try to Email Data position itself on the social media market. Objective also achieved: Google+ is the 2nd social network both in number of subscribers and in number of active users. Once this market stabilized, Facebook began to launch into the professional market, notably through SocialJobs . It is a partnership between Facebook and privileged partners to create a job board on Facebook. September 2013, Facebook opened the possibility of putting your professional skills on your personal profile. At the beginning of 2014, Facebook announced a partnership with the CGPME (SMEs recruit) to help SMEs make their job offers more visible on the network.
It therefore makes perfect sense for Facebook to launch an interface for professionals. They weren't going to leave LinkedIn alone in this market forever. Real competitor for LinkedIn? Hard to say and not easy. LinkedIn benefits from a solid trust rating and Facebook still has a sulphurous side for many managers and CIOs. However, it will be necessary to take into account and it is clear that marketing, communication or sales professionals will be more expected on Facebook @work than professionals from other functions. On the other hand, for Viadeo, whose balance is more precarious, it is probably a more serious threat ( France, Viadeo's cash cow ).
Objective achieved, Facebook's turnover is several billion dollars and Google launched GooglePlus to try to Email Data position itself on the social media market. Objective also achieved: Google+ is the 2nd social network both in number of subscribers and in number of active users. Once this market stabilized, Facebook began to launch into the professional market, notably through SocialJobs . It is a partnership between Facebook and privileged partners to create a job board on Facebook. September 2013, Facebook opened the possibility of putting your professional skills on your personal profile. At the beginning of 2014, Facebook announced a partnership with the CGPME (SMEs recruit) to help SMEs make their job offers more visible on the network.
It therefore makes perfect sense for Facebook to launch an interface for professionals. They weren't going to leave LinkedIn alone in this market forever. Real competitor for LinkedIn? Hard to say and not easy. LinkedIn benefits from a solid trust rating and Facebook still has a sulphurous side for many managers and CIOs. However, it will be necessary to take into account and it is clear that marketing, communication or sales professionals will be more expected on Facebook @work than professionals from other functions. On the other hand, for Viadeo, whose balance is more precarious, it is probably a more serious threat ( France, Viadeo's cash cow ).